Home: Issue 4 2009 › One of a kind
One of a kind
03/11/2009 | Channel: Automotive, Manufacturing
Hyva presents a unique offering to the world, possessing the know-how and capability of no other business in its field
We’re very focused on the commercial vehicle and environmental service industries, endeavouring to be an interesting partner for customers by supplying as many business solutions as possible,” says Hyva Group’s CEO, Louwrens Dijkstra, explaining what makes Hyva a one-stop shop.
As a leading global provider of highly efficient transport solutions, the organisation possesses an extensive product portfolio and, among other products, produces the strongest front-end hydraulic telescopic cylinder in the world. Its products are designed and marketing under respected brands – Hyva, Kennis, F.lli Ferrari and AmcoVeba – and used worldwide across a range of sectors.
Reflecting on what differentiates Hyva, Louwrens adds: “Supplying the right after-sales service on a worldwide scale is vital and we’re the only truly global company within our industry that covers all continents. Our competitors are often absent from places in which Hyva is the only active business from our industry; we manufacture close to our markets thanks to our 11 factories worldwide. Underpinning this is the fact Hyva is known in the market as a reliable and premium brand, which relates to our design principle of durability; we only develop products that last for at least the lifetime of the truck.”
For nearly three decades Hyva has understood that in order to create vehicles that people want to drive, it must provide the best possible performance, efficiency and control. In that concept, Hyva hydraulic components and equipment play a vital part. Founded in 1979, Hyva is headquartered in the Netherlands and operates actively in more than 130 countries and, with 35 subsidiaries, its global service capability, marketed under the Hyvacare label, is considerable.
Also considerable is Hyva’s commitment to R&D, as the company knows that without product development, it cannot maintain its enviable position and reputation. “Reliability is important,” Ellen Paulusma, group marketing director, comments. “Therefore products are designed to minimise downtime and achieve peak performance. We also look at innovation on a ‘fit for purpose’ basis and adapt products to ensure they’re the best fit for wherever our customers are operating. If you look at innovation on a larger scale, we’re exploring new transport and waste management solutions.”
Continuing, she elaborates on Hyva’s attitude to innovative thinking and the organisation’s products: “To optimise our talent pool, we organise R&D through centres of excellence in Holland, Italy, China, India and Brazil. We look at new products, such as a hydraulic container locking system for skip loaders, a crane line specifically developed for BRIC countries, which are inexpensive to build and easy to maintain, and in addition we’ve just developed wet kit equipment tailored to the needs of the Brazilian mining industry.”
Louwrens adds: “Our centres of excellence have made it possible to completely focus and dedicate engineering time to one specific product group. We spread our engineering capabilities around the globe with the purpose of reaching a high level of efficiency in our engineering department.”
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Evidently, Hyva Group is gaining momentum on a global basis, and its work in India in particular has paid dividends, with the Group winning the NICCT (Netherlands India Chamber of Commerce & Trade) India Business Award 2009 for its excellence in exploring Indian-Netherlands business opportunities and investing in India.
Considering what the award means to Hyva, Ellen notes: “It’s the best compliment the management and workforce of Hyva India could receive. We’re particularly pleased to receive recognition of our innovation and entrepreneurship – one of the seven corporate values that guide the daily actions and decisions of Hyva employees.”
Louwrens remarks: “It’s a landmark occasion for Hyva India; from our modest start in India in 1997, we have developed into the undisputed market-leading supplier of sophisticated transport solutions for the commercial vehicle and environmental service industry.”
Hyva’s dedication to growing internationally is obvious, having spent the last five years building up a global manufacturing capacity, requiring significant investment. Unluckily, the global recession hit as it was completing its plants, however once the recession is over Hyva will be well positioned to emerge stronger.
Asked about the business’ survival strategy, Louwrens reveals how Hyva has made the most of an unfortunate situation: “We immediately took action to adjust to the temporary lower volumes of business. We’re very flexible, so when the markets pick up – as many currently are – we can react speedily to higher volumes. The temporary lull enabled us to concentrate on new product developments because there has been time to spend on innovation. Subsequently, this year and next we’re introducing a range of product improvements and new products.
“We’ve also concentrated on different applications for the same product; when a recession appears the priority is not to lose any orders, which requires us to be creative and discover new applications for our products, particularly in the agriculture sector since it hasn’t been badly affected.”
Further discussing Hyva’s response, Ellen adds: “Acting quickly was key. As soon as we noticed a downturn at the end of the second quarter of 2008, management’s response was to streamline the workforce, put most of our production facilities on short-term working and carry out only what was truly necessary. This was without touching the company’s structure and even investing more than before in R&D, so now that markets are recovering we can capitalise on the upturn quickly.”
Sharing her thoughts on Hyva’s future development, Ellen comments: “Our immediate aims are to take advantage of the recovering markets, and make the most of opportunities for product diversification and geographical expansion.”
Summarising Hyva’s individuality and qualities, Louwrens concludes: “People ask me to benchmark Hyva against others but there’s no other company in the world boasting such a wide variety of products for transport solutions and such a global presence. We’re not depending just on one or two products and see the world as our market; we’re a strong partner for our stakeholders and customers, working for and with them to build a new future.”
As a leading global provider of highly efficient transport solutions, the organisation possesses an extensive product portfolio and, among other products, produces the strongest front-end hydraulic telescopic cylinder in the world. Its products are designed and marketing under respected brands – Hyva, Kennis, F.lli Ferrari and AmcoVeba – and used worldwide across a range of sectors.
Reflecting on what differentiates Hyva, Louwrens adds: “Supplying the right after-sales service on a worldwide scale is vital and we’re the only truly global company within our industry that covers all continents. Our competitors are often absent from places in which Hyva is the only active business from our industry; we manufacture close to our markets thanks to our 11 factories worldwide. Underpinning this is the fact Hyva is known in the market as a reliable and premium brand, which relates to our design principle of durability; we only develop products that last for at least the lifetime of the truck.”
For nearly three decades Hyva has understood that in order to create vehicles that people want to drive, it must provide the best possible performance, efficiency and control. In that concept, Hyva hydraulic components and equipment play a vital part. Founded in 1979, Hyva is headquartered in the Netherlands and operates actively in more than 130 countries and, with 35 subsidiaries, its global service capability, marketed under the Hyvacare label, is considerable.
Also considerable is Hyva’s commitment to R&D, as the company knows that without product development, it cannot maintain its enviable position and reputation. “Reliability is important,” Ellen Paulusma, group marketing director, comments. “Therefore products are designed to minimise downtime and achieve peak performance. We also look at innovation on a ‘fit for purpose’ basis and adapt products to ensure they’re the best fit for wherever our customers are operating. If you look at innovation on a larger scale, we’re exploring new transport and waste management solutions.”
Continuing, she elaborates on Hyva’s attitude to innovative thinking and the organisation’s products: “To optimise our talent pool, we organise R&D through centres of excellence in Holland, Italy, China, India and Brazil. We look at new products, such as a hydraulic container locking system for skip loaders, a crane line specifically developed for BRIC countries, which are inexpensive to build and easy to maintain, and in addition we’ve just developed wet kit equipment tailored to the needs of the Brazilian mining industry.”
Louwrens adds: “Our centres of excellence have made it possible to completely focus and dedicate engineering time to one specific product group. We spread our engineering capabilities around the globe with the purpose of reaching a high level of efficiency in our engineering department.”
')";>Evidently, Hyva Group is gaining momentum on a global basis, and its work in India in particular has paid dividends, with the Group winning the NICCT (Netherlands India Chamber of Commerce & Trade) India Business Award 2009 for its excellence in exploring Indian-Netherlands business opportunities and investing in India.
Considering what the award means to Hyva, Ellen notes: “It’s the best compliment the management and workforce of Hyva India could receive. We’re particularly pleased to receive recognition of our innovation and entrepreneurship – one of the seven corporate values that guide the daily actions and decisions of Hyva employees.”
Louwrens remarks: “It’s a landmark occasion for Hyva India; from our modest start in India in 1997, we have developed into the undisputed market-leading supplier of sophisticated transport solutions for the commercial vehicle and environmental service industry.”
Hyva’s dedication to growing internationally is obvious, having spent the last five years building up a global manufacturing capacity, requiring significant investment. Unluckily, the global recession hit as it was completing its plants, however once the recession is over Hyva will be well positioned to emerge stronger.
Asked about the business’ survival strategy, Louwrens reveals how Hyva has made the most of an unfortunate situation: “We immediately took action to adjust to the temporary lower volumes of business. We’re very flexible, so when the markets pick up – as many currently are – we can react speedily to higher volumes. The temporary lull enabled us to concentrate on new product developments because there has been time to spend on innovation. Subsequently, this year and next we’re introducing a range of product improvements and new products.
“We’ve also concentrated on different applications for the same product; when a recession appears the priority is not to lose any orders, which requires us to be creative and discover new applications for our products, particularly in the agriculture sector since it hasn’t been badly affected.”
Further discussing Hyva’s response, Ellen adds: “Acting quickly was key. As soon as we noticed a downturn at the end of the second quarter of 2008, management’s response was to streamline the workforce, put most of our production facilities on short-term working and carry out only what was truly necessary. This was without touching the company’s structure and even investing more than before in R&D, so now that markets are recovering we can capitalise on the upturn quickly.”
Sharing her thoughts on Hyva’s future development, Ellen comments: “Our immediate aims are to take advantage of the recovering markets, and make the most of opportunities for product diversification and geographical expansion.”
Summarising Hyva’s individuality and qualities, Louwrens concludes: “People ask me to benchmark Hyva against others but there’s no other company in the world boasting such a wide variety of products for transport solutions and such a global presence. We’re not depending just on one or two products and see the world as our market; we’re a strong partner for our stakeholders and customers, working for and with them to build a new future.”
